It was just a regular Facebook photo – not dissimilar to those that others post every day. In it, 83-year-old Ida Wilde, from Irvine, Scotland, smiled as she held flowers at a family wedding. But the message that Ida subsequently received via her iPad may have come as a surprise. That read, “Are you Ida Moreland?” And the query stood out for several reasons – not least because the sender is worth hundreds of millions of dollars.